On the way back home, you see that hoarding high up near the sky with Priyanka Chopra swinging flawlessly her floral skirt. How badly you will wish to have that, isn’t it? So you would take a U-turn right away and go back to your desired fashion hub and buy it up. So let us know how do stores manipulate you to spend money ?
- Ask yourself that how many times you have been forced by yourself and your conscience to buy clothes this way. But a deeper look into this whole pattern of the buyers’ affinity towards buying, it reveals a lot. Other than revelation of your love for clothes, it says that how immensely the stores influence you to manipulate to spend money.
- The stores spend amply on the color and lighting of the entire workplace. It makes the product more alluring to its buyers. The brighter the color, the more appealing the product is. It creates a consumer friendly and consumer inviting ambience.
- The stores spend amply on the color and lighting of the entire workplace. It makes the product more alluring to its buyers. The brighter the color, the more appealing the product is. It creates a consumer friendly and consumer inviting ambience.
- Another is the new season v the old season stock. There are days in months where offers are available on a regular basis. Ever thought why? It is basically for clearance of the existing stock at a lower price and also catching the best of the attention with the new fashion with the new season.
- The leaflets, posters all around, hoardings, kiosks and so on. Anywhere you go, you get the advertisements of your known fashion brands around you. It is very scientific that how advertisements affect your spending of money. The repetitiveness of ads at regular intervals creates certain perspectives in our mind. You start feeling that that ad is important; and whatever it says why not let’s try.
- The empty trolley technique is another way of manipulation, as well. Have you ever thought that why do the big stores have such big trolleys to accommodate your things? Obviously it is not any accidental planning. It manipulates the buyers’ mind. The emptier the trolley is, the more you would like to fill it up to subtract the emptiness. It gives certain peace to eyes and mind.